IoT - Expanding the CE customer base - an introduction

This badge earner has demonstrated basic knowledge of GTM#02 play-Expand the base: Continuous Engineering, which includes execution tactics to help sales teams take-out competitions' tools, enter new whitespace accounts and show clients how to adopt Agile at Scale - the next wave in development.

IoT - Expanding the CE customer base - an introduction

Badge to be added after created.

 This course is restricted to IBM Employees and Business Partners.  You must be logged into the academy for the enrollment button to display. Click the IoT Academy menu option to login.

Earning the badge

The badge is issued after the successfully completing the following requirements:
  • Completed hands-on exercises and required reading.
  • Passing the end of course quiz with a score of 80%.
Badge is issued automatically upon course completion.
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What does holding the badge represent?

This badge earner has demonstrated basic understanding of the Go to Market (GTM) play#02 and its three execution tactics: (1) Whitespace: open doors to new prospects (2) Competitive: HPQC Takeout (3) Transform to Lean/Agile The badge owner is now able to:
  • Describe each tactic and the use cases it supports.
  • Position IBM solution to match needs and pain points of customers.
  • Discuss the benefits of the IBM solution to the customer for each tactic.
  • Articulate the key differentiation of the IBM solution.

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